Holiday e-commerce sales reach unprecedented levels

The 2017 holiday shopping season has continued to break records. Consumers began their shopping earlier than ever aided by the growing retailer trend of the pre-Black Friday sale. Despite it’s reputation as a retail-orientated shopping holiday, Black Friday brought in historic e-commerce sales.

Estimates from Adobe say consumers spent a little over $5 billion on Black Friday. On Thanksgiving Day, consumers spent $2.87 billion alone, which was up 18.3 percent from a year ago, according to the same estimates.

Cyber Monday also brought in historic numbers and showed double-digit growth from a year-over-year perspective.Consumers spent $6.59 billion, according to Bloomberg News, which showed a 17 percent increase on e-commerce spending.

M-commerce, which has quietly been growing throughout the years, played a large role in the holiday shopping narrative this season. On Black Friday, purchases made on mobile devices accounted for 37 percent of all sales which generated just under $2 billion in revenue, according to TechCrunch. Cyber Monday saw similar numbers. Revenue generated by mobile devices increased 31 percent year-over-year for $2 billion in sales, according to Digital Commerce 360.

As a whole, holiday shoppers have spent a record $89.88 billion online from Nov. 1 to Dec. 17, which is a 13 percent year-over-year growth, according to data from Adobe. Adobe originally predicted to online sales would reach $107.4 billion through Dec. 31, which is expected to be reached at the current rate of online sales.

Online Holiday Sales

 

Outside of e-commerce, holiday spending in total has reached decade-high levels. American shopping intentions this holiday, on average, will top $900, according to a survey conducted by CNBC. The average is higher at a large margin than last year’s $702 and is the first time in the survey’s 12 years that the average broke $900.

Dirxion online catalogs offer businesses the ability to tap into shopping trends and habits during both the holiday season and throughout the year. Dirxion online catalogs also serve as a complementary product to any e-commerce operation. Both versatile and optimized with HTML5, Dirxion online catalogs ensure cross-platform and multi-browser performance standards are met.

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Consumers, aided by e-commerce, began their holiday shopping earlier than ever

For some Americans, the holiday shopping season begins on Black Friday. But for many others, e-commerce and pre-Black Friday online deals have continued to push holiday shopping earlier and earlier in November. Earlier in November, Adobe predicted holiday shoppers would spend $107 billion during the holiday season (officially Nov. 1-Dec. 31). At this point in time, U.S. shoppers are on pace to spend $109 billion.

Holiday Shopping

 

E-commerce holiday shopping on Black Friday could even generate more sales than Cyber Monday, the traditional day most businesses and consumers allocated for online deals. Last year, Black Friday generated $3.34 billion in online sales which was just below the $3.45 billion generated by Cyber Monday sales. However, from a growth standpoint, Black Friday online sales have increased at a much faster rate than Cyber Monday. According to more data collected by Adobe, Black Friday online sales have grown by 21 percent whereas Cyber Monday online sales have grown by 12 percent year over year.

“Holiday online shopping continues to trend earlier and earlier each year, with this year eclipsing last year by about a week” – Bob Buffone, Founder & Chief Technology Officer at Yottaa

Consumers and Mobile

Mobile devices continue to play a role in the e-commerce market well into the holiday season. Projections from Salesforce indicate smartphone traffic will generate 60 percent of online traffic to retail sites during the holiday season.Additionally, conversion rates for mobile devices are expected to rise during the holiday season. Mobile devices will account for $1 of every $4 made from e-commerce sales, according to comScore. The majority of purchases made on mobile devices are expected to be smaller, less-expensive items whereas larger purchases will be made on desktop or larger electronic devices, as predicted by Kevin Bobowski, senior vice president of BrightEdge.

Dirxion online catalogs offer businesses the ability to tap into shopping trends and habits during both the holiday season and throughout the year. Dirxion online catalogs also serve as a complementary product to any e-commerce operation. Both versatile and optimized with HTML5, Dirxion online catalogs ensure cross-platform and multi-browser performance standards are met.

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Our customers can help you find holiday gifts for kids

Dirxion Gift Guide Header

 

For the past few years, Dirxion has designed a custom publication using its customers’ products to provide holiday gift suggestions. We want to provide some added exposure to our customers while helping you find holiday gifts for kids. The Out-of-this-World Gift Guide for Kids now has its awesome 2016 edition available — 2016 Kids Gift Guide. Maybe you’ve finished your shopping or maybe, like many of us, you’re looking for that last-minute holiday gift for your kids.

Similarly to last year, we have divided it into three sections: Educational Gifts, Unique Gifts and Magnificent Gifts. Kids can easily lend you a hand by bookmarking their favorite items. They might even see some educational toys that weren’t on the original letter to Santa. Jolly Old St. Nick’s hat is in the toolbar, which launches Google’s Santa Tracker.

We hope you enjoy the guide as much as we enjoyed building it. Feel free to share with family and friends, especially if you see something that you might enjoy playing with this year. When all of the new gifts are unwrapped, some of those gently used toys might need a new home. To get you started, on the back cover of our guide, you will find several local charities who will pass along old toys.

Again, you can check out the gift guide here: http://www.dirxion.com/2016KidsGiftGuide

If you want to see what we’ve been up to this year, click the social media tabs on the right to see recent posts and to follow us.

We hope you have a wonderful holiday season!

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