Online shoppers have become accustomed to an interactive and convenient shopping experience. Design has since become a foundation of online catalogs, reflecting the fluid and integrated nature of e-commerce. Dirxion implemented polygon linking to change how consumers interacted with online catalogs and the ways in which Dirxion customers can deliver their product.
Polygon linking allows Dirxion customers to have specific images outlined and linked so consumers can interact with the image in the same way they would with a standard product link. Once clicked, they deliver customers to the corresponding product information page on the company’s e-commerce website via Quick Views, iFrames, custom detail dialogues or simply a newly-opened browser tab. In doing so, Dirxion turns the focal drivers of catalog pages — product images — into places for customer interaction.
The links can be customized to match brand identity as well. For some catalogs, polygon linked images will flash with color momentarily upon loading a page to let viewers know which images are linked. Customers can also choose not to have their polygon linked images flash at all. The option is more common for businesses with a modern, minimal design. Customers can also choose to have link association implemented into their catalogs. Link association highlights a corresponding product description on the page if a consumer hovers their cursor over a polygon linked image, which can also be customized or left out upon customer request.
Dirxion has long been the leading industry innovator for online catalogs. Being the first digital publisher to switch to HTML5 optimization, Dirxion set the standard for the online catalogs experience. Other Dirxion features, such as Quick Views, the Bookshelf and, most recently, the Minimal UI, continues Dirxion’s tradition of industry revolution and delivering a personalized, on-brand online catalogs experience.