Our customers can help you find holiday gifts for kids

Dirxion Gift Guide Header

 

For the past few years, Dirxion has designed a custom publication using its customers’ products to provide holiday gift suggestions. We want to provide some added exposure to our customers while helping you find holiday gifts for kids. The Out-of-this-World Gift Guide for Kids now has its awesome 2016 edition available — 2016 Kids Gift Guide. Maybe you’ve finished your shopping or maybe, like many of us, you’re looking for that last-minute holiday gift for your kids.

Similarly to last year, we have divided it into three sections: Educational Gifts, Unique Gifts and Magnificent Gifts. Kids can easily lend you a hand by bookmarking their favorite items. They might even see some educational toys that weren’t on the original letter to Santa. Jolly Old St. Nick’s hat is in the toolbar, which launches Google’s Santa Tracker.

We hope you enjoy the guide as much as we enjoyed building it. Feel free to share with family and friends, especially if you see something that you might enjoy playing with this year. When all of the new gifts are unwrapped, some of those gently used toys might need a new home. To get you started, on the back cover of our guide, you will find several local charities who will pass along old toys.

Again, you can check out the gift guide here: http://www.dirxion.com/2016KidsGiftGuide

If you want to see what we’ve been up to this year, click the social media tabs on the right to see recent posts and to follow us.

We hope you have a wonderful holiday season!

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Another way to feature videos with your online catalogs

Product and information videos are becoming an online marketing mainstay. The video boosts interaction between your business and customers. According to Haymarket, consumers are 64 percent more likely to buy a product after viewing a video about it.

We are following the growth of video marketing to ensure our customers have the best options available when adding video content throughout their online catalogs. If you are embedding videos on the catalog pages, we’ve created a clean play button. When multiple videos are added, however, the products can suddenly find themselves taking a back seat to all of the video play buttons. This presents a visual conflict with your catalog layout.

We’ve developed a solution to handle multiple videos that relate to products, advertisers or articles throughout a publication. The new video tab featured in the left-side navigation allows you to categorize and specify which videos to apply to certain publications. This allows for the quick addition of videos and adds nicely to our many existing options to feature videos. For a live example, please click the image below:

Heathrow Scientific Online Catalog
Heathrow Scientific Online Catalog

In addition to featuring videos, Dirxion can provide a source for your video creation needs. Our partner in this area has provided some examples here:   http://www.previewmyvideo.com/demos/Dirxion.

Adding videos gives you a great opportunity to increase revenue or simply create more value for your advertisers.

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An online catalog suited for a global economy

Many B2B catalog providers do business in a variety of countries, cultures and languages. Without the translated catalog, a lot of business could be lost in translation. That is why we think it is important to support a wide selection of languages in our online catalog product.

Among our customers, one of the best practices is use a toggle to switch between languages supported by the print catalog. Industrial metalworking manufacturer, Kennametal, is a prime example, whose online catalog supports 14 languages under one URL. Canadian industrial tools supplier Acklands Grainger has a drop-down toggle to choose between English or French.

If separate URLs are more desirable, consider YP eDirectories. They needed an option for two languages, French and English, to better serve customers in French or English speaking provinces. Instead of using one landing page with a multi-lingual drop down, they chose to use two different links/landing pages and split their directories using that technique.

A third option was used by KohlerPeople where we created a landing page with their six languages under each cover. It works well because the user knows which language they want and they can easily select it.

In a global economy that requires us to do business in multiple languages, these options are important. The primary goal of the online catalog is to expand the reach of your publications, and ignoring foreign languages is a sure-fire way not to do that.

An online catalog that is simply not so essential

Dirxion Gift Guide 2014

 

 

 

 

The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here to help with an online catalog that is not so essential.

Dirxion’s 2014 Not-So-Essential Gift Guide is now published in the Compass interface for your viewing pleasure. Please enjoy the items and maybe buy a silly gift for someone you love — just don’t blame us when you are kicked out of the family gift exchange. We sincerely wish you a wonderful holiday season and hope we could bring you a couple of smiles and chuckles.

Virtual publications now have iPad compatibility

Dirxion is excited to announce HTML5-based iPad compatibility. This is a step toward mobile compatibility that few online publishing houses have been able to take.

The importance of iPads to the world of virtual publications cannot go understated. Here are some impressive stats on iPad usage today.

  • Apple sold 300,000 iPads on day one. They have since sold over 3 million, and global sales projections expect they’ll hit 28 million iPads in 2011.
  • Early sales conversion rates on the iPad are already much higher than other mobile devices.
  • Fifty percent of Fortune 100 companies have reported they are evaluating the iPad for its commercial use. Business-to-business (B2B) companies have started equipping their sales team with iPads and online catalogs.
  • Publishers have reported that iPad advertising requests continue to grow 76 percent month-over-month.
  • Readers spend around 3.8 minutes per month on a publication’s website, while the iPad versions from the same publishers can see 60 minutes worth of interaction.

This is Dirxion’s first advance toward realizing a vision for online publications on the iPad and other emerging mobile devices. The efforts on this platform will continue to grow over the course of the next few months, giving publishers a foundation to evolve and succeed in the mobile content revolution that’s happening right now.

On the iPad, publication readers move through pages of the publication with just the use of their fingertips. Here are some of the iPad-specific features:

At 132 dpi, this high resolution, engaging multi-touch interface enables readers, publishers and advertisers to take on full-color media that bridges the experience gap between print and the new digital world.

Collaborate with Dirxion to develop your digital strategy and to find out how we can take your publication to a higher level by deploying these breakthrough publications.

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