Email, aided by online catalogs, can be an effective advertising tool

Posted by admin on Jan 10, 2018 4:48:07 PM

Consumers have made their mobile devices a more integral part of their daily lives, using them at higher frequencies for a wider variety of tasks. Plenty of data has been collected which established a connection between higher smartphone usage across the globe and the proliferation of m-commerce. As a side effect, consumers have taken other services and shown an interest in taking them mobile.

Email has seen one of the biggest changes as consumer are becoming more mobile-friendly. In 2012, 29 percent of emails were opened on a mobile device, according to eMarketer, with desktop and webmail collecting 34 and 37 percent respectively. In 2017, 55 percent of emails were opened on a mobile device as compared to 28 percent on webmail services and 16 percent on desktop

In 2016, there were an estimated 238 million email users in the United States, according to Statista. In a different set of data, the United States is tied for second in weekly mobile email access rate globally alongside Italy and Japan. The data indicates 65 percent of mobile users in the U.S. accessed their email through a mobile device on a weekly device. Which means roughly 154 million users in the U.S. checked their email on a mobile device on a weekly device in 2016.

Email marketing has become a popular method of engagement for many companies. In many instances, email marketing provides a direct avenue to customers via highly-visible push notifications. According to data from Statista, 48 percent of companies surveyed indicated they planned to expand spending on email marketing in 2017. The same amount of respondents said they plan on maintaining their current email marketing budget while only 2 percent planned on decreasing.


Three-quarters of companies agree that email offers "excellent" to "good" ROI, according to a 2016 survey from Econsultancy. Dirxion online catalogs can aid a business's email marketing strategies as the familiar layouts and designs give a campaign an additional layer of depth and interactivity. Printing and shipping charges are eliminated with Dirxion's services, which give businesses a new and engaging method to attract customers.

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Dirxion is a leading provider of online catalogs, magazine and newspaper e-Editions, and online directory solutions. Using primarily HTML5, Javascript and CSS, Dirxion publishes an interface that is compatible with all browsers and mobile devices — there is no Adobe Flash in Dirxion's products. Through a customized, hands-on approach, Dirxion uses the interactivity of online media to connect print publications to e-commerce platforms and create sales and marketing tools that deliver.

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