The rise of mobile e-commerce, branding its own identity (m-commerce),appeared to be the logical next step in the Internet world through the proliferation of smartphone ownership. But with native applications as a cornerstone to m-commerce, there is little room to penetrate an already-established market.
As a relatively new development in the e-commerce market, m-commerce app development remains expensive, creating a high barrier to entry for small and medium-sized businesses. More importantly, of the top 10 leading applications within the "Shopping" category in the iTunes store, only two are native shopping applications while the remaining eight are either third party resell marketplaces or discount providers. The two native shopping applications are from Amazon and Walmart, two of the largest corporations in the world. Those two companies are firmly cemented into those top two positions.
While 42 percent of consumers use smartphones as their primary access to websites, according to OuterBox, consumers have shown a preference to native applications as opposed to using mobile browsers to access the Internet. "Users prefer native mobile apps over mobile sites because of the user experience, the loading speed, and the fact that apps offer frictionless shopping," said Nik Sanghvi, Head of U.S. Sales and Business Development at Robosoft Technologies. This leaves many businesses stuck on the outside looking in, sending them to a one-stop-shop mentality that drives consumers to one locations — their e-commerce/m-commerce browser sites.
This mentality does make sense in light of heightened consumer preferences for omni-channel shopping. About 85 percent of online shoppers start a purchase on one device and complete the purchase on another. Mobile devices and m-commerce have become research tools for consumers, who have built up a level of trust with completing e-commerce purchases on desktops.
Dirxion offers inexpensive app development for both the Google Play and Apple iTunes stores. Within the apps, customers are able to view online catalogs or download them for offline viewing. Online catalogs can also be integrated into an existing application. Dirxion apps that include keywords such as "online catalog" and outline the app's performance capabilities and relationship with the company's e-commerce have historically been better-received by consumers. The apps provide companies with a direct avenue to a captive audience of customers via push notifications that can alert them of new catalog releases, upcoming sales and other pertinent company news.