Visuals continue to influence consumer decisions, enhanced through online catalogs

Visuals, in an underlying way, have influenced consumer decisions — mostly within retail — as advertising dollars are disproportionately spent within that market. Psychology and shopping have long been connected, and new research has found connections between consumers and visual stimulants that imply the connection is stronger than originally thought. Regardless of the market, whether retail or B2B, visual assets continue to play a factor in the consumer purchase life cycle and plays a key role in creating an omnichannel shopping experience.

Appearance plays directly into a customer’s sense of trust within a brand, with visuals often driving those internal impulse decisions that can lead to a purchase. Visual techniques implemented at the physical retail level can still pertain to and assist the digital market. For instance, with physical store locations, consumers are more likely to make an impulse purchase of a product if it’s highly visible to them. The same concept applies to e-commerce, professors at the University of Miami and UCLA concluded through their studies that the better looking an image is, the more likely a person is to take action.

Their research, Using Aesthetics and Self-Affirmation to Encourage Openness to Risky (and Safe) Choices,  focuses on consumer behavior and shows how a person seeing photos of something attractive, for instance images of their past purchases, “affirms” them because seeing something attractive triggers their personal connection to something good-looking.” — Steve Olenski, 2014

Digital content that’s treated in a similar manner as offline or print content creates a sense of brand loyalty and generates a higher rate of returning customers. Social media marketing has taken a pro-multimedia and visual approach and has seen the benefits in doing so. For instance, web users tend to spend exponentially more time on social media platforms that are more visual-orientated (photo or video) as opposed to those that are more focused on text.

Customer retention strategies benefit from a visually-driven business model as well. In the book “Brain Rules” by John Medina, he reveals if a relevant image is paired with a piece of information, 65 percent of that information is retained within a three day period, as opposed to 10 percent of the information being retained within that same period of time if an image is not provided. In the highly competitive and open market of e-commerce, consumers having a high retention rate for a company’s product raises the probability that they will return to that particular site and follow through with a purchase.

The e-commerce market has played a role in the melding of physical and digital aspects to create the optimal omnichannel shopping experience for customers. Dirxion online catalogs place an emphasis on visuals as each PDF loads at quick speeds and is optimized to perform and look their very best. The online catalogs combine the appeal of the print catalog with the interactivity and integration possibilities of e-commerce.

Dirxion Contact Us

Virtual publications now have iPad compatibility

Dirxion is excited to announce HTML5-based iPad compatibility. This is a step toward mobile compatibility that few online publishing houses have been able to take.

The importance of iPads to the world of virtual publications cannot go understated. Here are some impressive stats on iPad usage today.

  • Apple sold 300,000 iPads on day one. They have since sold over 3 million, and global sales projections expect they’ll hit 28 million iPads in 2011.
  • Early sales conversion rates on the iPad are already much higher than other mobile devices.
  • Fifty percent of Fortune 100 companies have reported they are evaluating the iPad for its commercial use. Business-to-business (B2B) companies have started equipping their sales team with iPads and online catalogs.
  • Publishers have reported that iPad advertising requests continue to grow 76 percent month-over-month.
  • Readers spend around 3.8 minutes per month on a publication’s website, while the iPad versions from the same publishers can see 60 minutes worth of interaction.

This is Dirxion’s first advance toward realizing a vision for online publications on the iPad and other emerging mobile devices. The efforts on this platform will continue to grow over the course of the next few months, giving publishers a foundation to evolve and succeed in the mobile content revolution that’s happening right now.

On the iPad, publication readers move through pages of the publication with just the use of their fingertips. Here are some of the iPad-specific features:

At 132 dpi, this high resolution, engaging multi-touch interface enables readers, publishers and advertisers to take on full-color media that bridges the experience gap between print and the new digital world.

Collaborate with Dirxion to develop your digital strategy and to find out how we can take your publication to a higher level by deploying these breakthrough publications.

Dirxion Contact Us