Earlier this month, Amazon revealed their Amazon Business marketplace passed the one million customer mark since its launch in April of 2015. According to the official website, “Amazon Business provides purchasing solutions that let registered businesses and their designated users shop for business supplies on Amazon. People who have a business user account can purchase on Amazon.com on behalf of their employer.”
While Amazon has an advantage in terms of their large pool of existing B2C customers, Amazon Business’s growth can be partially attributed to the overall trend of the rising popularity of B2B e-commerce. Amazon.com currently has 250 million registered users and roughly 80 million Prime users. In June, Digital Commerce 360 revealed nearly a fifth of all business purchases were made through Amazon Business. Amazon Business’s conversion rate was just as high, with 24 percent of users having not made a purchase off of Amazon Business a year prior.
Amazon Business has been able to tap into some of the rising consumer preferences with regards to e-commerce. For instance, consumers have reported Amazon Business accounts are quickly set up and all products on the platform can be found easily, tapping into rising preferences among consumers for products to have a high ease-of-use. Because of innovations within the market and the new focus on revolutionizing the consumer experience, B2B e-commerce has and is expected to grow exponentially over the next few years. According to Forrester Research, the current value of the U.S. B2B e-commerce market is $889 billion and is on course to reach $1.18 trillion by the end of 2021.
Dirxion offers tools for businesses to capitalize on the shifting trends and growth in the e-commerce market via online catalogs services. Through differentiation of their shopping experience and engaging in the omni-channel experience, businesses can stake a stronger claim within the market. Dirxion online catalogs are versatile and optimized with HTML5 to ensure cross-platform and multi-browser performance standards are met. Dirxion online catalogs can be integrated into existing e-commerce platforms and live directly on a company’s website to ensure a seamless, optimized shopping experience for customers.