The Washington Post reported today that Alfred Angelo, a bridal gown chain with stores across the U.S. and partnerships with over a thousand retailers, has suddenly closed operation. The store locations, which had closed without warning, has left brides across the U.S. wondering whether they'll receive their dresses at all, or even a discount. The Wall Street journal published an article alongside the report after discovering the company filed for bankruptcy protection, which led to the closures of all their stores.
David's Bridal, a Dirxion customer and a close competitor of Alfred Angelo, tweeted earlier today announcing discounts for all brides and bridesmaids that were impacted by the sudden closing of the stores. Customers who rushed to store locations discovered many Alfred Angelo employees were puzzled and had only just heard the news hours before. According to reports from Syracuse.com, Alfred Angelo plans to file for liquidation under Chapter 7 bankruptcy. The discounts offered by David's Bridal ranges from 30 percent off on Wedding dresses to waived "rush fees" for any alterations that need to be made in order to meet event dates.
As a Dirxion customer, David's Bridal has made strides to improve their customer experience and continuously looks to deliver on-brand, omni-channel experiences, most directly seen through their use of Dirxion online catalogs. The catalogs, optimized with HTML5, allow David's Bridal to connect with their customers and lets consumers shop directly through the online catalog thanks to Dirxion's e-commerce integration.