Another way to feature videos with your online catalogs

Posted by admin on Oct 11, 2016 3:59:22 PM

Product and information videos are becoming an online marketing mainstay. The video boosts interaction between your business and customers. According to Haymarket, consumers are 64 percent more likely to buy a product after viewing a video about it.

We are following the growth of video marketing to ensure our customers have the best options available when adding video content throughout their online catalogs. If you are embedding videos on the catalog pages, we've created a clean play button. When multiple videos are added, however, the products can suddenly find themselves taking a back seat to all of the video play buttons. This presents a visual conflict with your catalog layout.

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Topics: product feature

An online catalog suited for a global economy

Posted by admin on Jan 19, 2016 2:23:02 PM

Many B2B catalog providers do business in a variety of countries, cultures and languages. Without the translated catalog, a lot of business could be lost in translation. That is why we think it is important to support a wide selection of languages in our online catalog product.

Among our customers, one of the best practices is use a toggle to switch between languages supported by the print catalog. Industrial metalworking manufacturer, Kennametal, is a prime example, whose online catalog supports 14 languages under one URL. Canadian industrial tools supplier Acklands Grainger has a drop-down toggle to choose between English or French.

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Topics: online directories, online catalogs, product feature

MSC Industrial showcases online catalog with tab pull-out

Posted by admin on Jun 18, 2014 10:39:57 AM

MSC Industrial is one of the largest distributors of metalworking, repair and operations (MRO) products and services for manufacturers worldwide. They take pride in having over 1 million product offerings, many of which are itemized in their annual Big Book, a master catalog that is over 4,000 pages.

One of MSC's primary goals is strong customer service, hoping to ensure supply purchases are fast and easy. That poses a challenge for the online version of the Big Book, a challenge that Dirxion helps MSC overcome every year.

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Topics: catalogs, product feature

Virtual publications now have iPad compatibility

Posted by admin on Sep 29, 2010 4:16:30 PM

Dirxion is excited to announce HTML5-based iPad compatibility. This is a step toward mobile compatibility that few online publishing houses have been able to take.

The importance of iPads to the world of virtual publications cannot go understated. Here are some impressive stats on iPad usage today.

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Topics: catalogs, Directories, Newspapers, product feature

Commitment to innovation

Dirxion is a leading provider of online catalogs, magazine and newspaper e-Editions, and online directory solutions. Using primarily HTML5, Javascript and CSS, Dirxion publishes an interface that is compatible with all browsers and mobile devices — there is no Adobe Flash in Dirxion's products. Through a customized, hands-on approach, Dirxion uses the interactivity of online media to connect print publications to e-commerce platforms and create sales and marketing tools that deliver.

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