Since the rise of the Internet and it's evolving role in journalism and news delivery, newspapers across the country have heard the same story: ad revenue and circulation is declining, staff sizes need to be cut, papers need to do more with less. However, The Washington Post has been an exception to the rule in recent years.
Newspaper e-Editions are becoming a necessity for newspaper websites. They act as an extension of the print version of the paper, broadening its circulation to the endless edges of the Internet. If not promoted properly, however, it will not be found by the newspaper's target audience. Below are some practices that newspapers are using to promote their e-Edition.
Integrate it into current social media strategies
The online version of the paper is social-network friendly, which means you can easily create links to it from your favorite social networks like Facebook and Twitter. Actively integrating these publications into your existing social media strategy will offer visitors quick access to your brand and will help increase reader interest.
Dirxion is excited to announce HTML5-based iPad compatibility. This is a step toward mobile compatibility that few online publishing houses have been able to take.
The importance of iPads to the world of virtual publications cannot go understated. Here are some impressive stats on iPad usage today.