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Consumers, aided by e-commerce, began their holiday shopping earlier than ever

Posted by admin on Nov 21, 2017 4:03:02 PM

For some Americans, the holiday shopping season begins on Black Friday. But for many others, e-commerce and pre-Black Friday online deals have continued to push holiday shopping earlier and earlier in November. Earlier in November,Adobe predicted holiday shoppers would spend $107 billion during the holiday season (officially Nov. 1-Dec. 31). At this point in time, U.S. shoppers are on pace to spend $109 billion.

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Google and Facebook duopoly force change in online advertising industry

Posted by admin on Sep 28, 2017 1:16:52 PM

Facebook and Google provide high ROI and easy-to-manage online advertising options for thousands of businesses but have put the pressure on advertising agencies of all sizes to innovate. The duopoly is now predicted to attract 60 percent of all online advertising spending in 2017, according to eMarketer.

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ESPN changes audience metrics to match shift toward online advertising

Posted by admin on Sep 25, 2017 2:00:03 PM

ESPN's restructuring phase continues as their focus continually shifts towards the presence of digital audiences and online advertising in mind. ESPN, owned by Disney, will now track TV and digital viewership from Nielsen Total Audience as one metric, as reported by Business Insider. As the first media company to sign such a deal, it will take ESPN three weeks to receive the data from Nielsen.

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E-commerce creates new jobs for workers and opportunities for businesses, studies find

Posted by admin on Sep 20, 2017 3:14:19 PM

The effects of e-commerce on the economy, specifically within the retail market, have remained little more than speculation for the past few years. Most theories on the future of e-commerce sit somewhere between a trend which will eventually pass and a period of the "retail apocalypse" which signifies an end for legacy retailers.

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Retail stores undergoing era of adaption, aided by online catalogs and e-commerce

Posted by admin on Sep 15, 2017 3:53:27 PM

The physical retail marketplace continually changes due to its susceptibility to multiple variables such as consumer preferences and the automation movement. The initial emerging narrative spelled doom for legacy physical retailers and constructed a future in which e-commerce dominates the retail marketplace. However, new studies and data suggests retailers who have learned to adapt to market trends will persist as consumers find a middle ground between e-commerce and physical retail options.

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E-commerce evolves to fit business models and consumer needs

Posted by admin on Sep 8, 2017 1:56:55 PM

Near the beginning of its rise to prominence, e-commerce was seen as an "all or nothing" endeavor. Businesses were either entirely committed to a physical, retail presence or built their business around e-commerce. But as the platform has evolved, many businesses have achieved synergy by molding e-commerce to fit their existing business models in order to match the needs of their customers.

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Ulta Beauty's m-commerce department continues to experience growth

Posted by admin on Sep 7, 2017 11:20:23 AM

Dirxion customer Ulta Beauty's mobile traffic to their website increased by 104 percent with their total traffic increasing by 74 percent, according to FierceRetail. The increase is in part due to Ulta's investments in online advertising and paid promotion programs through social media platforms.

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Amazon Business nets one million U.S. customers, demonstrates growth in the B2B e-commerce market

Posted by admin on Sep 5, 2017 12:35:16 PM

Earlier this month, Amazon revealed their Amazon Business marketplace passed the one million customer mark since its launch in April of 2015. According to the official website, "Amazon Business provides purchasing solutions that let registered businesses and their designated users shop for business supplies on Amazon. People who have a business user account can purchase on on behalf of their employer."

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U.S. retail e-commerce continues to grow, supplemented by Amazon

Posted by admin on Sep 1, 2017 10:30:00 AM

The United States Commerce Department recently announced U.S. e-commerce retail had grown by 16.3 percent during the second quarter, as reported by Digital Commerce 360. According to YCharts, a financial data research platform, e-commerce has grown within the United States as a share of total retail sales at a steady rate since the data was first recorded in 1999.

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Walmart makes e-commerce adjustments following power shift in international markets

Posted by admin on Aug 31, 2017 12:04:52 PM

In recent quarters, Walmart reported slowed growth for their e-commerce department. According to Business Insider, the legacy retailer went from 16 percent growth in the second quarter of last year to single digit growth for two straight quarters. Despite rebounding this quarter and online sales growing by 60 percent, according to Forbes, Walmart is looking for new ways to compete within the e-commerce market, especially considering new tech giants have begun crossing international boundaries and increased competition.

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Commitment to innovation

Dirxion is a leading provider of online catalogs, magazine and newspaper e-Editions, and online directory solutions. Using primarily HTML5, Javascript and CSS, Dirxion publishes an interface that is compatible with all browsers and mobile devices — there is no Adobe Flash in Dirxion's products. Through a customized, hands-on approach, Dirxion uses the interactivity of online media to connect print publications to e-commerce platforms and create sales and marketing tools that deliver.

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